Ruchi No 1
is the optimum answer for all the needs
of the skin as it provides Purification, Nourishment
and Hydration. Consumer research has indicated
that the desire for a lasting fragrance features
highest in the daily beauty regime of economy
soap users. Hence Ruchi No 1 comes in four enhanced
fragrances, which provide longer lasting freshness
besides just taking care of the skin.
Natural rose
petals are popularly used for softening & toning of the skin and
the sweet rose fragrance creates an atmosphere of opulence.
After bathing with Ruchi’s Rose soap, you will feel like a
‘movie star’ throughout the day.
The
exotic aroma of jasmine creates an ambiance
of bathing in a ‘magic garden’, away from
the mayhem of day to day life. Ruchi’s new
offering promises the magic to linger and
the romance to continue till the next bath
time.
Lime
embodies freshness and cleanliness. Bathing
with Ruchi’s fresh new soap after a long,
tiring day uplifts the fatigued body and
boosts it with energy. This freshness of
the mind and the body will help you maintain
a sense of well being through the entire
day.
Sandalwood
is known for it’s legendary cleansing
and hydrating properties and it’s excellent
aroma . Sandalwood was the choice of royalty
in olden times to enhance skincare. Ruchi’s
sandalwood aroma will transport you back
in time when long drawn out bathing rituals
were cherished and women were fastidious
about natural skin care and favored natural
sandal fragrance.
Ruchi No. 1 has 72 % TFM ( total
fatty matter ) and delivers the promise
of “quality at an economical price “ ,
keeping in line with the company’s commitment
to consumers. With the company lending
its corporate name to this brand, it guarantees
optimum quality to the consumer. Ruchi No. 1 is available in 2 SKUs.
75 gms – Rs.8/- and 100 gms – Rs.10/-