THE SOYA REVOLUTION  
  THE EVOLUTION  
  MANUFACTURING CAPABILITIES  
  BRANDS  
  MARKETING STRENGTHS  
  NEW HORIZONS  
  AWARDS  
  LIKE US | FOLLOW US  
     
 

Featuring among the top five FMCG players in India, Ruchi Soya Industries Limited (Ruchi Soya) is a leading manufacturer and India’s largest marketer of healthier edible oils, soya food, premium table spread, vanaspati and bakery fats. It is also the highest exporter of soya meal, lecithin and other food ingredients from India. Established in 1986, Ruchi Soya has emerged as an integrated player, from farm to fork with secured access to oil palm plantations in India and other key regions of the world. Ruchi soya has access with exclusive oil procurement rights to over two lakh hectares of land in India with a potential of oil palm cultivation.

The Company has focused on continuous expansion across business verticals to consolidate and sustain its industry leadership. Over the years the Ruchi group has metamorphosed from a trader to a manufacturer & marketer and Ruchi Soya is now a company with a strong portfolio of brands viz. Nutrela, Mahakosh, Sunrich, Ruchi Gold & Ruchi No.1. With a turnover of over US$ 5 Billion, Ruchi Soya Industries Limited is listed on Bombay Stock Exchange Limited (BSE Code: 500368) and National Stock Exchange of India Limited (NSE Code: RUCHISOYA). Social initiatives of Ruchi Soya with a focus on healthcare, education and women’s empowerment, help in creating sustainable value for society as well as the organisation. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

 
   
 

THE SOYA REVOLUTION

In early 1960s Mr. Mahadeo Shahra created awareness on the potential of soya crop amongst the farmers in the state of Madhya Pradesh in India. He was instrumental in bringing up a small green revolution in the state, by introducing and encouraging Soyabean cultivation on a commercial scale. Shahra family was in the business of commodities trading and subsequently entered the business of ginning and oil milling. The family's efforts, along with that of the others, resulted in soya revolution in Madhya Pradesh. Today Madhya Pradesh is considered as Soya bowl of the country. India has emerged as the fifth largest producer of Soyabean in the World.

 
 
 
  THE EVOLUTION

1986

Promoted by the Shahra family, Ruchi Soya commenced food processing facilities in Madhya Pradesh

1992-93 Established India’s first soya seed processing facility of 400 TPD with associated facilities
1994-95 Entered into edible oil import and distribution business
1995-96

Expanded soya seed processing facility to 2,000 TPD

1999-00 Set up the first port-based edible oil refinery at Chennai (through subsidiary) and introduced palm oil in packed form under the ‘Ruchi Gold’ brand
2004-05 Started domestic palm plantation
2005-06 Amalgamated soya-based and other edible oil companies of the group International equity offering (GDR) of US$ 60 million
2009-10

Merger of Mac Oil Palm Limited and Palm Tech India Limited resulting in the access to 80,000 hectares for oil palm plantations and palm fruit processing capacity of 5,18,400 MTPA. Ruchi Soya presently has oil palm procurement rights, covering land access of 2,00,000 hectares across six Indian states for oil palm plantation

2010-11 Set up wholly owned subsidiaries in Singapore and Dubai for overseas ventures.
Entered into a Joint Venture with Indian Oil Corporation Limited for renewable energy
2012-13

Set up a Refinery and Vanaspati unit at Karanpura (Bihar) and Refinery unit at Guna (MP)
Launched ‘Dal Analogue’ – a substitute for dal with higher proteins and less cost
Launched ‘Nutrela Table Spread’ a healthy substitute for butter with zero cholesterol
Signed MoU with Thermax for one MW Biomass Power generation project at its Washim plant, Maharashtra, laying the foundation for large-scale commercialisation of biomass power in the country

2013-14

Entered into a Joint Venture with Kagome and Mitsui to revolutionize 17 Million Tons Indian Tomato market
Teamed up with J Oil Mills and Toyota Tsusho Corporation to enter in to the business of production and marketing of high quality, functional edible oils Joint Venture with D J Hendrick International Inc and KMDI International to research, produce, market and distribute high yielding Non GM Soyabean seeds with higher oil percentage and nutritional value in India

2014-15 Re-launched super refined healthy sunflower oil brand ‘Sunrich’
 
   
 
 
  MANUFACTURING CAPABILITIES

Business Verticals                           Capacities per year                        

Locations

Oilseed Extraction                           4.02 million metric ton   11
Edible oil Refining 2.99 million metric ton                   14
Palm Fruit Processing 0.52 million metric ton 

02

Vanaspati & Bakery Fats               0.52 million metric ton                  

07

Soya meal Capacities                      3.29 million metric ton                   11
Wind Power Generation               85.3 MW                                              11


 
 
BRANDS

Nutrela, Sunrich, Ruchi Gold, and Mahakosh are the trusted brands of Ruchi Soya. Nutrela is the most respected soya foods brand in the country and has become generic to that category. Nutrela also has refined oils and table spread under its brand offerings. Sunrich is a well known, super refined sunflower oil brand in India. Mahakosh Refined Soyabean oil is known for its purity and premium taste while Ruchi No 1 is a leading edible oil and vanaspati brand. Ruchi Gold and Ruchi Star are mass edible oil brands with Ruchi Gold being the leader in Palmolein and India’s largest single oil consumer brand.

 
   
 
MARKETING STRENGTHS

The brands are backed by an extensive distribution network comprising over 7 lakh retail stores, over 100 company depots, and around 6,000 distributors. The extensive distribution network, built over the years, is a major strength for Ruchi Soya Industries Limited. Ruchi Soya has attempted to penetrate depth wise, along with opening new markets. With its emphasis on providing value goods to consumers, dual strategy of Ruchi on popular and premium range works well. With undivided focus on new channels of distribution, we have a firm footing in modern retail and prestigious hotel chains. With our alliances with prominent retail players and visible presence in all leading national and regional supermarkets, we hope to grow our consumer base and product portfolio.

 
 
 
 

NEW HORIZONS

Ruchi Soya has recently teamed up with Japanese multinational Kagome and Mitsui to enter processed tomato business in India. Through another joint venture with J-Oil Mills and Toyota Tsusho Corporation, it will launch innovative products like functional healthy cooking oils in India. Ruchi Soya has formed a joint venture with a Canadian Research company – D J Hendrick to offer high yielding non-GM soya seed varieties to Indian Farmers. Ruchi Soya is committed to brighten the lives of millions of farmers across India through its recently announced Sustainability Verification Programme in association with Solidaridad for Indian Soya growers.

Ruchi Soya Industries Limited is exploring new horizons beyond its traditional business interests. New initiatives like palm plantation and renewable energy sources coagulate well with the existing business goals of the company.

 
   
  AWARDS  
 

Ruchi Soya has been rated, the largest Food and Agriculture Company in India by Fortune India magazine in December 2013. Ruchi Soya was one of the only two Indian companies featured in the World’s 20 fastest growing consumer firms during June 2012-June 2013, according to the report by Deloitte Touché Tohmatsu Limited. Ruchi Soya has been recipient of several prestigious awards instituted by the Government of India and leading organisations like Dun and Bradstreet, Globoil and many more.

 
   
  LIKE US | FOLLOW US

Ruchi Soya is a vibrant organization led by visionary leaders. To take a peep into life at Ruchi Soya and follow Mr. Dinesh Shahra, Founder and Managing Director of the Company, click on the following links:

  https://www.facebook.com/ruchisoya   https://twitter.com/ShahraDinesh  
         
    https://www.facebook.com/ShahraDinesh  
 
     
https://www.facebook.com/ruchisoya1 https://twitter.com/ShahraDinesh https://www.facebook.com/DineshShahrafoundation https://www.facebook.com/ShahraDinesh