THE SOYA REVOLUTION  
  THE EVOLUTION  
  BRANDS  
  MARKETING STRENGTHS  
  EXPORTS  
  NEW HORIZONS  
  AWARDS  
  LIKE US | FOLLOW US  
     
 

Ruchi Soya Industries is among the top five FMCG companies in India with a turnover of over Rs. 26,000 cr. It is among the 50 fastest growing FMCG companies in the world, and is India’s number one cooking oil maker and palm plantations company. Over the years the company has forayed into making soya foods, bakery fats, vanaspati products and has established a strong presence in the market. Ruchi Soya is known as India’s largest integrated oilseed solvent extraction and edible oil refining companies in terms of oilseed crushing and oil refining capacity. Ruchi Soya has emerged as the leaders of India’s edible oil industry (based on volumes) with 5 port-based refineries, 3 standalone crushing plants, 8 integrated crushing and refining plants, one refinery and vanaspati plant and two palm fruit processing units.

The Company has focused on continuous expansion across business verticals to consolidate and sustain its industry leadership. Ruchi Soya is an integrated player in the edible oil business with a presence across the entire value chain. It has access to palm plantations and processes, brands & distributes edible oil. Over the years the Ruchi group has metamorphosed from a trader to a manufacturer and Ruchi Soya is now a company with a strong portfolio of brands. Ruchi Soya Industries Limited is listed on Bombay Stock Exchange Limited (BSE Code: 500368) and National Stock Exchange of India Limited (NSE Code: RUCHISOYA). Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

 
   
 

THE SOYA REVOLUTION

In early 1960s Mr. Mahadeo Shahra created awareness on the potential of soya crop amongst the farmers in the state of Madhya Pradesh in India. He was instrumental in bringing up a small green revolution in the state, by introducing and encouraging Soyabean cultivation on a commercial scale. Shahra family was in the business of commodities trading and subsequently entered the business of ginning and oil milling. The family's efforts, along with that of the others, resulted in soya revolution in Madhya Pradesh. Today Madhya Pradesh is considered as Soya bowl of the country, and contributes to approximately 60% of its production.

Despite all odds, Ruchi Soya is now a leading player in the country in edible oils, soya foods and processed foods categories. This is largely due to its strict adherence to quality and continuous innovation to keep with the times. Also, Ruchi Soya has evolved from being a large manufacturing firm to a respected brand, keeping in line with the FMCG players. Its Nutrela and Ruchi Gold brands have captured leading positions in the soya foods and edible oils categories respectively. Ruchi Soya has also ventured into other businesses like bakery specialties, where it foresees a big potential for growth. With its innate manufacturing and logistics advantages, and its foray into the branded sector, one only sees immense potential for the growth of Ruchi Soya in the future.

 
 
 
  THE EVOLUTION

1986 Promoted by the Shahra family, Ruchi Soya commenced food processing facilities in Madhya Pradesh
1992-93 Established India’s first soya seed processing facility of 400 TPD with associated facilities
1994-95 Entered into edible oil import and distribution business
1995-96 Expanded soya seed processing facility to 2,000 TPD
1999-00 Set up the first port-based edible oil refinery at Chennai (through subsidiary) and introduced palm oil in packed form under the ‘Ruchi Gold’ brand
2004-05 Started domestic palm plantation
2005-06 Amalgamated soya-based and other edible oil companies of the group
International equity offering (GDR) of US$ 60 million
2009-10 Merger of Mac Oil Palm Limited and Palm Tech India Limited resulting in the access to 80,000 hectares for oil palm plantations and palm fruit processing capacity of 5,18,400 MTPA. Post merger, Ruchi Soya had oil palm procurement rights, covering land access of 1,75,000 hectares across six Indian states for oil palm plantation
2010-11 Set up wholly owned subsidiaries in Singapore and Dubai for overseas ventures. Entered into a Joint Venture with Indian Oil Corporation Limited for renewable energy
2012-13 Set up a Refinery and Vanaspati unit at Karanpura (Bihar) and Refinery unit at Guna (MP)
Launched ‘Dal Analogue’ – a substitute for dal with higher proteins and less cost Launched ‘Butter Margarine’ which is a substitute of Butter with zero cholesterol
Signed MoU with Thermax for one MW Biomass Power generation project at its Washim plant, Maharashtra, laying the foundation for large-scale commercialisation of biomass power in the country
Joint Venture with Kagome and Mitsui to diversify into Tomato processing in India
Joint Venture with J-Oil and Toyota Tsusho Corporation to commence production and marketing of high quality, functional edible oils
 
   
 
 
 
BRANDS

Nutrela is the most respected soya foods brand in the country and has become generic to that category. Nutrela also has refined oils and table spread under its brand offerings. Sunrich is a well known sunflower brand in India. Mahakosh Refined Soyabean Oil is known for its purity and premium taste while Ruchi No 1 is a leading edible oil and vanaspati brand. Ruchi Gold and Ruchi Star are mass edible oil brands with Ruchi Gold being the leader in Palmolein and India’s largest single oil consumer brand.

 
   
 
MARKETING STRENGTHS

The brands are backed by an extensive distribution network comprising 7.25 lakh retail stores, 106 company depots, and over 5,642 distributors. The extensive distribution network, built over the years, is a major strength for Ruchi Soya Industries Limited. Ruchi Soya has attempted to penetrate depth wise, along with opening new markets. With its emphasis on providing value goods to consumers, dual strategy of Ruchi on popular and premium range works well. With undivided focus on new channels of distribution, we have a firm footing in modern retail and prestigious hotel chains. With our alliances with prominent retail players and visible presence in all leading national and regional supermarkets, we hope to grow our consumer base and product portfolio.          

 
 
 
 
EXPORTS

Ruchi Soya Industries Limited is the Flagship Company of Ruchi Group, a pioneer soya processor group, which started operating back in 1972-73 and is the first exporter of Soyabean Meal from India. Over the years, Ruchi Soya has become one of the largest crushers of Soyabean in India. Being a leading crusher, Ruchi Soya has also become one of the largest exporters of Indian Soyabean Meal accounting for nearly 25% of the total Soyabean meal from India. Soyabean meal (de-oiled extractions / cake) is obtained after crushing of seed and extraction of oil by solvent extraction process. Soyabean meal is considered as one of the most valuable raw material for preparing poultry / aqua / animal feed in the world market as it contains a very high percentage of protein. Ruchi Soya produces different grades of Soyabean meal viz. de-hulled, high pro and normal FAQ varieties.

Ruchi Soya has been able to create a strong niche in the international market for its Soyabean meal which is in high demand particularly by the quality feed producers in South East Asia, Far East and Middle East markets. Besides, Ruchi Soya is also able to export high end value added products like edible de-fatted soya flour, full fatted edible flour, soya lecithin, soya granules, soya flakes and soya chunks etc. All the products produced by the Company enjoy ready accessibility in the export market namely, Japan, Vietnam, Indonesia, Thailand, Philippines, South Korea, Taiwan, Middle East countries apart from Indian Sub continent countries namely Bangladesh, Pakistan, Nepal, Sri Lanka etc.

 
   
 

NEW HORIZONS

Ruchi Soya Industries Limited is exploring new horizons beyond its traditional business interests. New initiatives like palm plantation and renewable energy sources coagulate well with the existing business goals of the company. We have expanded our crushing and refining capacities to remain competitive in the market. Our recent acquisitions and mergers will help us to accelerate our pace of growth.

 
 
 

Palm Plantation

 

Green Energy

Collaborations

 
   
  AWARDS  
 

Ruchi Soya Industries Limited has been the recipient of many prestigious awards, from Government of India, the state Governments, NGOs and organisations like Dun and Bradstreet, Globoil and many more…

 
 
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  LIKE US | FOLLOW US

Ruchi Soya is a vibrant organization led by visionary leaders. To take a peep into life at Ruchi Soya and follow Mr. Dinesh Shahra, Founder and Managing Director of the Company, click on the following links:

  https://www.facebook.com/ruchisoya   https://twitter.com/ShahraDinesh  
         
    https://www.facebook.com/ShahraDinesh  
 
     
https://www.facebook.com/ruchisoya https://twitter.com/ShahraDinesh https://www.facebook.com/DineshShahrafoundation https://www.facebook.com/DineshShahrafoundation